The sports industry and the digital transformation

The global sports market, valued at almost USD 388.3 billion in 2020 (2% of global GDP), is expected to grow by 9.1%, reaching almost USD 600 billion in 2025 and USD 826 billion in 2030. The industry, driven by globalisation, innovation and technology, is facing changes in strategies due to evolving consumer trends and COVID-19 impact. Organisations must prioritise digital transformation to stay ahead of the curve, and increased investment is expected. The transition period requires efficient business processes, redefinition of employees and adaptation. The sports industry has evolved from a traditional model to one of 'containment', emphasising the role of digital transformation. A GSIC-driven survey highlights the need for industry players to integrate digital transformation into their core business strategy.

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