The third edition of the World Sports Tourism Congress will take place on 28 and 29 November at the Santiago Bernabéu Stadium (Madrid, Spain), organised by UN Tourism with the support of the Community of Madrid.
From SPSG Consulting, we appreciate the participation of our CEO, Carlos Cantó in this congress, surrounded by high-level speakers.
Some of the topics that will be discussed at this event include:
Sports tourism on government agendas
Models of partnership between governments and sports entities
Long-term planning for sports tourism
Sponsorship Trends
Brand alignment between destinations and sports companies
Brand activation
Community participation in sporting events
Best practices in bidding for sporting events
Innovation in sports infrastructure and tourism experience
New technologies (Virtual Reality, Augmented Reality, IoT, Artificial Intelligence)
Sustainability and net-zero strategies
Integrating environmental, social and governance (ESG) into destination planning
Measuring impact